Construction Leads for Residential Contractors
Do you have a website that is directly responsible for bringing in 60% of all your construction leads and profits? Remember, our Independent Research Facility doesn’t sell any products, services or websites.
That means that our research and opinions are given with your best interest in mind. No hype, no sales pitches or hidden agenda’s.
The purpose of the Contractor Reference Guide is only to help you to see the choices you have while giving you 24/7 access to the Step-by-Step instructions of how to implement any of them. This keeps you in control without having to hire out expensive web designers, consultants or SEO wizards.
Let’s look at an example:
- Say you were a roofer that made $2,500 profit per average re-shingle job.
- You also want to make $200,000 per year in profit.
- That means that you need to sign 80 jobs per year.
- Marketing data shows a 4:1 closing ratio as people are price shopping.
- That means your advertising needs to generate 320 qualified contractor leads.
- In this example, the Internet must be responsible for generating at least 192 of those construction leads (320 * 60%).
- We also know that most websites have a 100:1 unqualified to qualified ratio as there are many people just ‘looking’, spammers, marketers, search robots, directory inquiries, salesmen, people who typed the wrong address, out-of-country hits, etc.
- This means your website must be generating near 20,000 hits per year in construction leads.
The good news: These construction leads are free. The Internet is free. Creating a great website is nearly free ($100 annual for a domain name and a hosting provider).
The bad news: In order to get these leads however, your website must appear in the top pages of the search engines.
We’ve Been Told: Getting Internet Construction Leads is too Confusing
That’s crap. If it was so complicated and confusing to actually get Internet leads, you would think someone could obtain a 4-year Bachelors Degree on the service. After all, you can get a degree in construction, project management, architecture, and structural engineering. In comparison, what contractors do … that’s complicated.
The same holds true when we hear of a homeowner wanting to build their own custom house. We tell them it’s too confusing. You have to hire plumbers, electricians, hvac guys, and framers all with the knowledge of building codes, the IRC, the NEC, and Energy codes. Here, ad agencies and carpenters each must protect their own turf.
Builders and contractors excel at complicated. The Contrator Reference Guide excels at uncovering all the available resources to improve your efficiency and profits.
Website Truths about Construction Leads
If you have a free (or near-free) website that you got from some company (the yellow pages, some accounting software) then it is garbage. You have no real controls of design or SEO, and you’re probably not getting any substantial quantity of leads.
If you have a cheap website template, it too may be garbage. Many of these have you renting your domain name – yikes!
If you spent thousands of dollars on a custom built website that takes an engineer and more money to add pages, content, photos, SEO … then it too is garbage. If you hear Internet web terminology and don’t understand their meanings … then your web designer is doing you a disservice.
If you can’t access the ENTIRE backend of your website (including all of your server files) so you can change the look, feel, color, columns, layout, design, meta data of your website … then you need to save what you can and toss the rest away. It’s purpose is to generate lots of construction leads … and that isn’t possible if it only looks good (sitting there collecting dust).
If you pay monthly fees to some web design company to help make layout changes to your site; or to perform some search engine optimization (SEO) for you … then you’re throwing money away. Instead, have your spouse or an employee do it.
A website can make your phone ring … but you must DIY. That’s because you don’t have enough money to sub out what needs to be done to someone else.
The Contractor Research Guide gives you the knowledge to generate your own computer leads instead of relying on others.
Here’s the real test
Think up 100 words that best describe your business services (not your company name as new potential customers won’t know it). Type each of those (one at a time) into a Google Search box. If your company website doesn’t appear … then it’s time for a new marketing strategy to grab more construction leads.
The Internet isn’t going away. 60% of all people looking to hire a contractor use the Internet to find them. Second place is the Yellow Pages at 9%.
Let’s see another example:
- Say there were 100,000 homes in your roofing service area.
- Let’s assume that only 1,000 roofing jobs will actually be done (check permits).
- With the Yellow Pages, you’re only marketing to 9% of them or 90 potential jobs. Assuming all 90 actually call you; and you have a 4:1 closing ratio; then you’ll land 22 jobs for $55,000 (22 * $2,500 profit).
- Using the Internet for contractor leads will bring your potential profits up to $375,000 (1,000 jobs * 60% * .25 closing ratio * $2,500). Weigh that with the continual cost to run multiple ads in several Yellow Page books … to that of a basically free website … the choice is apparent.
Stop Buying Construction Leads
We know contractors are successful at ‘construction’. However as you know, the only way to make a ton more money is to sign more jobs. And, the only way to sign more jobs is to get more leads. Your phone must be constantly ringing if you’re going to be successful at ‘business’ too.
You wouldn’t hesitate to purchase skill saws, a generator and nail guns to frame a house for some client;
Or, purchase scaffolding, ladders, and a fall arrest system to hang vinyl siding for some client;
… but some are hesitant to do … what they know must be done … and that is to learn and master the web (or marketing in general).
A well-designed and properly functioning website is a tool that can generate a ton of construction leads and money.
Showing and teaching you how to do it yourself is why the Contractor Reference Guide was created by the Independent Research Facility.