Including New Construction Website Leads
We’re amazed at how easy it can be to get new construction website leads and remodeling website leads from the Internet. Now we’re not talking about buying leads from a lead generation company either. Actually, the amazing part isn’t that you ‘can’ get website leads, but many contractors have been told that they can’t.
Unfortunately, some contractors were made to believe that mastering the web was way too complicated to do themselves … that they need to hire others.
Because we all tend to believe what others say as being the truth, we tend to believe that a website can’t bring in leads. Of course those telling us all that are usually guys that either haven’t a clue as to why their website doesn’t work. Or, we here it from guys who already figured it all out. They’ll tell you anything to keep you from developing your website better, so not to take their leads away.
How to Capture Remodeling Website Leads
The fastest, easiest and cheapest method for any tradesmen to pull in remodeling website leads (aka: money) is to build your own website. When completed, it will reach out and pull in buyers out searching for your services. The key to building it yourself is learning SEO techniques that will get your company pages to the top of the search engines. This is way less complicated than building a house.
Building a construction website using the best international framework couldn’t be easier as it is so user friendly. Then, creating sales pages to act as magnets pulling in cash jobs can each be done in a couple of hours each. By creating multiple sales pages (sometimes hundreds or thousands) each with a specific target customer in mind, promoting a single service to a chosen geographical location is why Google and Bing are currently uniting contractors with an endless stream of website leads.
Keeping your company in the good graces of the search engine gods (who ultimately decide which contractor to pair up with each buyer’s pocketbook) requires you to learn and to play by their rules. Of course the upside is that you may get filthy rich.
This is why the Contractors Reference Guide was created. It gives YOU the knowledge without the sales pitch, hype or hidden agenda’s, that you otherwise get from companies that want you to hire them.
Website Strategy
To get more remodeling website leads, the search engine rules dictate that you must give your website some weekly love. This love is only possible when you’re in 100% control of your website (not using outside firms). Quite simply, you must have a simple strategy to follow that will guide you along the path. Doing it yourself also saves you tens of thousands of dollars.
Furthering your competitive advantage is that most other construction companies would rather spend their downtime complaining about their lack of leads instead of learning to outsmart their competitors. This will work to your advantage for years to come.
Your best business strategy is to kiss the butts of your biggest business partners … that of Google and Bing. Ignore them … and they will ignore you. Best of all they are free to use.
If you Build it … they will Come
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Between $0 – $100 in materials to fully create, control, and optimize
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$15 annual domain name registration (if required)
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$7 monthly hosting fee (if required)
Design Control (so that your website looks good to potential clients)
You can continually change layout, look, feel, number of columns, colors, photos’, background, theme, capture user analytics, create custom headers, footers, add/modify content, use of unlimited sales landing pages, blog, RSS feeds, linking your social media, can add sub-domains, email controls, security, backups, help forums, etc.
SEO Control (Search Engine Optimization so that potential clients can actually search and see that you look good)
You can research keywords, trends, set meta data, page titles, descriptions, optimize content, enter photo alt tags, enroll in directories, grab citations, set categories and tags, sitemaps, link building, article creating, join with other companies in posting blogs to create backlinks, geo target communities, etc.
The Contractor Reference Guide provides you everything you need to know including step-by-step instructions. If you can assemble your kids new bicycle on Christmas Eve, then you can easily follow our tutorials and get remodeling website leads.
Some more good news: If you already have a good new home or remodeling website (one that gains hundreds of unique visitors per week) then you’re well on your way to web success. We never suggest to throw away a good website or do away with a marketing firm that you’ve found helpful.
Instead, you may need to build supporting sites or landing pages to target additional keywords. However in some cases, it may be easier just to keep your domain name and all of its backlink juice while creating a fresher new look. We think that decision should always be yours.
In either case, we want to inform you of all the pros and cons so that you can make informed decisions. The ability to acquire new leads for you company is its life-blood. You must continually have them to succeed. The Contractor Reference Guide was assembled by the Independent Research Facility for Residential Contractors to give you the best chance of success.
